The star's latest project - live-streaming himself watching his entire back-catalogue of films in 72 hours - could be the most entertaining thing he's done in years

Shia LaBeouf is never one to shy away from an unusual stunt, and his latest performance art project, #AllMyMovies, is no different.

Since early October, LaBeouf has dropped hints about his latest performance by tweeting lines from all the movies he has ever appeared in without any context. On Tuesday, he tweeted a link to the official press release announcing his performance, which launched with a screening of Man Down.

Yesterday, the Transformers actor began a movie marathon of every film he has ever been in. LaBeouf is currently watching the films in reverse chronological order at the Angelika Film Centre in New York. Guests are invited to join him for free, or you can livestream the whole thing.

Although the performance piece, devised by collective LaBeouf, Rönkkö & Turner, is essentially a 72-hour-long exercise in narcissism, it has been generated huge attention on social media. LaBeouf has worked with artists Nastja Säde Rönkkö and Luke Turner before, most memorably on #IAMPERFORMANCE; an art project that saw the actor sitting silently in a Los Angeles gallery with a paper bag over his head, with the words “I am not famous anymore” scrawled across. At one point, demand for the livestream was so high that it crashed – much to the distress of some viewers.

Wednesday kicked off with Transformers: Dark of the Moon.

Many couldn’t help but wonder whether other actors would be prepared to follow in LaBeouf’s footsteps. James Franco, famed for being almost as outrageously pretentious as LaBeouf, was probably wishing he’d thought of #AllMyMovies first.

Viewers are divided over this latest project is evidence of LaBeouf's artistic genius, or a huge mistake.

Some started to get separation anxiety.

LaBeouf was really starting to struggle by the time he hit the third Transformers film, eventually giving in and taking a nap in the aisle.

Shia LaBeouf (in white hoodie) taking a well deserved nap Credit: newhive

Spectators are most excited to watch LaBeouf watch his early work, in particular Holes and, of course, The Even Stevens Movie. LaBeouf was 17 when he played Louis Stevens in the Disney film which first propelled him to fame.

Hopefully LaBeouf won't be too traumatised by his three day ordeal.

Breaking update: Shia ordered pizza for his fellow cinema-goers.