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The sad demise of Tumblr: How the $1bn social network ended up selling for less than $3m 

Tumblr founder David Karp
Tumblr founder David Karp Credit: AP

There was a time, many years ago, when Tumblr was one of the most exciting places on the internet. Those days are long gone now with millennials flocking to more exciting communities such as TikTok and Twitch.

But at its peak, the online blogging service had 20bn monthly page views. It was the go-to place to share photos, graphics and snippets of text. Barack Obama and Lady Gaga were keen users and the site brought in more monthly web traffic than Wikipedia and Twitter.

It was such hot property that Yahoo decided to buy for $1.1bn (£910m) in 2013. Today, however, page views have fallen to just 400m per month and this week the site was brought for less than $3m by Wordpress owner Automattic -...

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